Getting a good shot of Michael can be sometimes a bit tricky … especially when he pretends to be cast away and insists of posing between some sharks … with no mask … no gear … but with his favorite suitcase.
This is a little ‘thank you’ to our partner B&W International for supporting our projects. Despite we have been using B&W cases for the last few years, we didn’t just want to make an ordinary review video saying that the cases are great. We are not keen on doing boring promotional videos or just use our name to say something is great and worth buying. Instead we decided to have some fun with the cases and drag them under water to play with some caribbean reef sharks.
The initial idea was to get a shot of Michael posing with the cases on the bottom of the ocean, somewhat artistic like a cast away who just survived a plane or ship accident at sea. The only item that survived with him intact is his B&W case. Therefore Michael would have to get down to (20 meter) 60 feet of depth without any dive gear but only a shirt and pants. Mario would make sure that he doesn’t drown by giving him air from time to time. Mace and Florian were filming the whole procedure until Christian who shot the photos was fine with the shooting.
It was a fun project to do and the sharks were very cooperative. Special thanks once again to Oceanfox Cottonbay who managed all the logistics.
"Eye contact is one of the most important things to be safe with sharks. Taking your mask off under water, not knowing where the sharks are is ill-adviced to say the least. On a list of irresponsible ideas this is a hard ten." - Mario